Box Item Number: Eg315 a-b from the MOA: University of British Columbia

Description

Part a: Exterior box. One length of thin wood, bent to form four sides. Brown gritty surface on two longest sides. Blue paper covers base. Top has paper illustration. Part b: Interior box. Has wood sides, paper base, and is covered by blue paper. Slides out either end of exterior box. Top illustration of exterior box is female with red-trimmed gown and flowing black hair. She is seated on swing, each hand holding onto one swing rope. Image on diagonal and in profile, facing to right. Background: palm trees on right; green grass at base. At top, black lettering states: 'The Swing'. At top and base, black bands with red lettering state: 'La Hamaca', 'Made in Sweden'.

History Of Use

Indian popular religious prints have been published for nearly a century, first by German presses, later by Indian ones. The prints may take the form of calendars, posters, or simply images. They are also used as book covers, cards, and packaging labels. The style of the representations is European. In the beginning they were Hindu images, but are now acquiring elements both of folk art and a romantic secularism. It is a living art currently influenced by the movie industry and non-Hindu religions. The images are a vehicle for advertising and are also used for religious purposes. This packaging for safety matches was made in Sweden for distribution in India.

Cultural Context

Popular secular art.