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Description

Rectangular label on rice paper backing with a gold leaf background. A figure is depicted wearing a pink robe and holding a sword. The figure has black hair and is looking down at a deer that is looking back up. There are multi-coloured spirals as the background in the upper half of the image.

History Of Use

Invented in China around the 12th century or earlier, firecrackers have been widely used in China to serve a variety of religious and secular purposes. In both the past and present, firecrackers are used to ward off evil spirits, to honour spirits and deities, and to mark special occasions such as weddings, birthdays, funerals, shop openings, or festivals. Firecrackers are by far in greatest demand during the annual Lunar New Year, when they are ignited to purify a space and to blast away negative energies and demons. Firecrackers are also used in “fengshui” geomantic practices, as ritual objects to be hung in the home to stimulate new beginnings, prosperity, and the protection of the household. A large number of gold firecracker labels were produced from approximately 1850-1910, in the Guangdong region of southern China, to decorate the wooden crates that they were shipped in. Since many of these were produced in Foshan (Fatshan), a city noted for its manufacture of handmade ritual goods, collectors often refer to them as “Fat Shan” labels. The characteristic "gold" effect is produced from bronze or copper sheets and gold leaf, and is recognized as a speciality of Foshan. They range in size from smaller four-inch squares to larger circular labels with a twenty-four inch diameter. The gold labels are colourfully painted with auspicious themes, including depictions of deities, legends and myths, historical narratives, and scenes of everyday life. The images enhance the fireworks’ role in dispelling evil while attracting virtue and prosperity. These gold labels were widely sold in south-central and south-west China, and south-east Asia. Local manufacturers and merchants would order bulk firecrackers, pack them into wooden crates, and decorate the crates with these labels to entice potential distributors and consumers. Aside from their use as firecracker labels, many people in south China used the labels to decorate their rooms and utensils. Few labels survived to today because of their fragility and the small value placed on them at the time. After 1910, these painstaking production techniques were gradually replaced by lithography machines, which allowed artisans to print full colour labels on rice paper.

Specific Techniques

Gold labels were handmade in workshops using assembly line techniques. Artisans first cut out the labels' overall shape from bronze or copper foil. Next, they apply a thin rice paper backing to strengthen the foil. To texturize the foil, the artisans used pointed tools to emboss designs. These sheets were pinned to a wall or table so that several painters could work on them. The backgrounds would be painted first, followed by the details in the foreground using smaller brushes. During the last application, even finer brushes were used for the facial features and calligraphy. Some shiny areas of the original bronze or copper foil were left exposed. It was also common to add a layer of gold leaf designs, pressed out of hand-carved wooden blocks, to further accentuate the design.

Iconographic Meaning

The female figure wearing a pink robe and holding a long pole with a basket is Magu, the Daoist goddess associated with beauty and longevity. Her famous elixir is said to bestow perpetual youth and longevity. Her appearance on a firecracker label represents a longevity blessing for the Lunar New Year.
In this typical composition for the goddess, Magu is depicted as a fair maiden who carries a basket of fruit on a long pole. A brown fawn with pink horns accompanies her, an auspicious image of longevity. In the Daoist lore, spotted deer are believed to have a gift for finding the fungus of immortality. The moon character in the upper right corner is a reference to the life-giving yin energy of the goddess. Prints and paintings of Magu are also a popular gift for birthdays and anniversaries because of her association with beauty and longevity.

This label is almost identical to 2905/11, but the colouring is slightly different.

Item History

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